Fuzzy Unicorn World

Fuzzy Unicorn World

Main
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Date
Sep 2019
Client
Insight Studio
Website
insightstud.io
Role
Design, Art Direction

When exploring minimalism, it’s easy to assume that in order to be minimal you need to exclusively use flat colours, but this is definitely not the case. Introducing a little bit of texture into your design can give it that added depth and effectiveness without foregoing your minimalist aspirations.

Texture works particularly well when it’s balanced out with clean, flat colours just like those seen on this website/branding example by Watts Design that uses texture to balance out the simple photography and brand mark to create a very effective design.

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