Geometric Cube Pattern

Geometric Cube Pattern

Not everything minimal must be black and white.

Many people believe that monochromatic colour palettes are the be all and end all of minimalism, but this isn’t quite true. Colour can be used to create an eye-catching design without foregoing minimalism, as long as the palette is kept relatively small (1-3 colours is best). Check out this example from Moruba, where the bright yellow paired with the strong white and black logo work together to make a really successful and striking (yet still quite minimalistic) design that is sure to stand out. You can choose to be whether a trendsetter or a trend-follower.  

Insight Studio
Design, Art Direction
Sep 2019

Love your works, from every little detail.

Within minimalism, you tend you have a stronger say on exactly where your audience’s eye goes first, and one way you can achieve this is with scale. Have a look at the elements in this editorial spread from Saturdays Magazine, the eye immediately goes to the largest element: the pull quote on the right page, then the photograph, then the copy. A simple design, when purposely scaled, helps you dictate the exact path your audience will take over your publication.
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